Because an entire generation is suffering from an existential crisis. Depression is the leading cause of disability worldwide. Children as young as five are being treated for mental health in England.


Young people are looking at the world and the kind of life that they are expected to lead and saying “no, this is not how it’s meant to be”. Forty somethings are waking up one morning with everything they thought they wanted and asking themselves, is this it? And what’s worse it’s the most sensitive souls with the most to offer that are suffering the most.

This is a crisis of values. A value system tells us what is good and what is worth aiming for in life.The value system which we inherited from our parents is breaking down in the face of the developments of the last two decades.  It is no longer a suitable guide to action in the fast changing world that we live in.

Conscious evolution is a new value system.  It tells us that any action that speeds up or aids the process of evolution is inherently good. Any action which slows it down is inherently bad. It tells us that life devoted to consciously participating in the evolutionary process will be a happy and fulfilling life.


Why would we want to speed up evolution?

In other words, why is evolution good?

Why is a giraffe’s life more valuable than an ant’s? Why is a living plant is more valuable than a lump of coal? Why is it worthwhile trying to understand the world around us? Why bother with art? Why create anything at all?

These are not questions that we have to ask, because the truth of the answer is self-evident. They just are. “What is good, Phædrus, and what is not good—need we ask anyone to tell us these things?”

Evolution is the Western equivalent of the Chinese Tao, what Robert Pirsig calls Quality.

It is the mysterious force that gives birth to everything we see around us.

Aligning yourself with that force is our life’s purpose, and the way to true fulfilment.